A small survey conducted by Food and Beverage News amongst 25-30 year old single working professional, seemed to support Shauns point of view. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. College is a place with diverse ideas, concepts, and facts. Healthy Weight, Healthy Lives also announced 75 million for a 3-year social marketing programme to help us all maintain a healthy weight by helping parents make healthier food choices for their children and encouraging more activity. Poor decision-making. (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. This helps you make decisions that better reflect your true self and make you happy. They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. Strengths and Weaknesses of Functionalist And Conflict Theories. This phase included social marketing training (including briefing on the research findings), face-to-face presentations and direct marketing. Drive website traffic: By posting links to your website, you can help increase online visits. Project management. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. a freshwater fish was accidentally placed in saltwater. We've received widespread press coverage (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. January 3, 2014 The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. After seeing the advertisement a total of 10,000 people contacted the British Heart Foundation charity and 62,000 have visited their website. The initial focus has been on childhood obesity, where the Governments target is to reduce the percentage of overweight and obese children to 2000 levels by 2020. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. It also revealed that it was significantly more cost-effective to recruit people into the programme via peers and by using public sector institutions, such as schools, than via mass media advertising or on-street promotions. Specifically, SWOT is a basic, analytical framework that assesses what an entity . . The strategy sets out a framework for action in five main areas: children, healthy growth and healthy weight; promoting healthier food choices; building physical activity into our lives; creating incentives for better health; and personalised advice and support. The following are common business strengths. The current Change4Life campaign also recommends the following Small Swaps: Choosing porridge and low sugar whole wheat cereals instead of sugary cereals Having skimmed milk instead of whole or semi skimmed milk Swapping full fat cheese for low fat cheese Eating low fat spreads instead of butter. Delegating. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. I could reel off a whole host of examples from my professional career to back this up. Three clusters of families were prioritised, as the data suggested their children were at risk of becoming obese. Do you have a 2:1 degree or higher in nursing or healthcare? The board is jointly chaired by the DH Director General of Communications and Director of Health and Wellbeing, with membership from NHS North West, Marks & Spencer, Medical Research Council, The Advertising Association and CRUK. (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. What are the socio-demographics of the clients / users of change4life programme / apps? This phase is ongoing and has grown as the campaign has developed. The formula for your answer is easy to follow: First, state your weakness. Our history. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. The budget will lead to all the GP surgeries to become part of private companies. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. Some experts though believe that shocking the consumer isnt the most effective way forward. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. The evaluation from the first years activity made it clear that more targeted approaches would be needed for specific subsections of the community. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. Employees, especially those who believe young people are unteachable, also value these qualities. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Derecho-y-Blockchain strengths and weaknesses of change4life 5 Benefits of Listing Your Personal Strengths and Weaknesses. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. In its first year, Change4Life focused on families, particularly those with children under 11. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. strength in children without causing adverse effects on growth or maturation [14]. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. This could mean a doubling in the direct healthcare costs of overweight and obesity, with the wider costs to society reaching 49.9 billion by 2050. 2.) Get Help With Your Essay SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Listening, Observing. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. Example strengths for job interviews Being adaptable Being proactive Building relationships Being willing to go above and beyond to help others Coming up with innovative solutions Communicating in writing Delegating Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. This information isn't usually absorbed for any planned purpose as with dedicated studying, people with the Debater personality type just find it fascinating. (M Prasad is Sr. The changes will be in place in 2013 and in the following year all hospitals will be foundation trusts, which will mean that hey will be controlling their own budget and have control. Step 5: Now, move to the weaknesses part. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. THanks :) savanna rice am 6. That context will give potential employers insight into your level of self-awareness and commitment to professional growth. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for Activity has included: At launch there were about 8,000 individuals signed up as local supporters, growing to a current number of 50,000 people. What distinguished them was that they would be willing to do more than help their own families. Public speaking. A further 90,000 people received a lower-cost electronic version of the CRM programme. Focus on strengths you have that are required for the job. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. In its first year, Change4Life focused on families, particularly those with children under 11. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. Contributes to transparent, evidence-informed policy-making and consequently to good governance and . Ability to deliver projects to budget and schedule. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. The patients will now have a choice on how they want to be treated and where they want to be treated. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. A pattern I've noticed throughout my career is that I often feel I could have done more, even if objectively, I've done well. 5. The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. Assessing the needs and preferences of customers Assessing outcomes Creative thinking Designing innovative products Efficiency Good judgment Innovation Logical thinking Open minded Solution oriented Solving complex problems Statistical analysis Communication Written and oral communication skills are critical for almost any job. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. How you respond gives them a hint of your communication skills. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. Pre-existing networks, such as regional obesity leads, regional physical activity leads and healthy schools coordinators have all worked hard to promote the movement in their areas, The Change4Life brand identity captured the imagination of the public and made it possible to land some hard-hitting messages in an engaging and charming way. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. Going forward, therefore, the team plan to focus more on government channels and de-prioritise paid-for distribution channels, making the campaign more cost-effective. 0. Ability to lead industry change. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. Think of an example of how this weakness affected your performance in the past. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. Subsequently, 2CV used observational research techniques to identify the actual food habits and activity levels that lie behind families perceived and claimed behaviours. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. (BBC (a) 2010). During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. (It's easy to take an online course and get better at a program.) (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. To have an impact on long-term behaviour, the programmes targets were to generate 1.5 million responses from at-risk families, with 200,000 of those respondents converting into a customer relationship management (CRM) programme to support behaviour change. However, it is what is needed as it could change behaviour. Content on Diabetes.co.uk does not replace the relationship between you and doctors or other healthcare professionals nor the advice you receive from them. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. (Department of health, (b) 2010). Not listening to employees. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. While much of the research has been conducted with males only, resistance training has also The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. . THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. The government investment in Change4Life attracted: An independent review of the media buying for Change4Life highlighted that over 6 million worth of media savings were made across the year, the equivalent of 40 per cent of the actual spend. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. Box 10.1 Strengths of Population Health Monitoring. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. It will then go through whether enough is being done to promote healthy lifestyles. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. TNS drew on additional data to add information on each clusters demographic make-up, levels of food consumption and levels of obesity and overweight. Consequently, you will lose the goodwill. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. DCMS and Sport England should explore the value of setting targets for participation by under-represented groups by early 2016 Governance of NGBs 17. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. Before any national partner can work with Change4Life, they must sign the campaign Terms of Engagement. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. This would include editorials in local press and radio advertising, detailing local services and events, and local people telling stories of how they managed to change their families behaviours. Andrew Lansley, Health Secretary. The main marketing mechanic for this phase is a How are the kids? questionnaire on childrens health and activity, constructed around eight desired behaviours. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. Firstly, you need to remember that we all . Want create site? A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. 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